After the Gold Rush
Well the mystery about Ryan’s upfront goodies was quickly solved when he launched his full product for just south of £2,000. So, its thanks for the freebies Ryan and …lets move on.
This week the IM world is resounding with the noise of jaws hitting the floor as people read and absorb the contents of Mobile Monopoly. Not even worth my pasting an afflink here as I’m sure most of my half dozen readers already have it or are buried under a range of offers for it. Many products claim to be game changers, but cynical as I am, I have to say this really deserves the tag. Seasoned SEO experts, bloggers, email responder gurus and copywriters are all downing tools to work their way through the 50 videos included in the course. This guy overdelivered by a large margin. Want to know of a mobile advertising network? He hooks you up with about 5, and has detailed videos for how to use some of them. CPA offers specifically for mobiles? Here’s a list of dedicated sites. And at cost per click of 5 cents and less, your Adwords campaigns suddenly look a little sick. I did a little trial run on a Peerfly offer, which although not mobile optimised, did refer to ringtones. In about an hour I got over 100,000 impressions and clickthroughs of 600 for some banal line like “Get 25 Fresh Music Ringtones Now!”. For a cost of $36 or about 6c per click.
Here’s the rub. I did check that the offer URL redirected to a mobile page. As did the ad network, or else they wouldn’t have run the advert. But the redirect mobile page didn’t contain the offer that the normal URL would have led the public to. So they may well have enjoyed the wap-style index of services on display, but there was no possibility of any conversions or ultimately any commissions for me. Which might not have mattered if I had collected emails on the way through via a mobile squeeze page. But in my haste, I missed out on that step too, and thereby lost out on a possible 600-strong list of young americans known to be interested in ringtones.
$36 was a cheap price for such a fast practical lesson. I have also decided I need to enlarge my number of ad network signups. Admob is slowing me down not only by the ad approval process, but also by the unheard of requirement for approval of funding of the account. So even if my campaign has run out of funds and I enter the same card I used last time I might have to wait a few days for the money to be accepted for use by Admob.
Long story short, Mobile Monopoly is definitely on my list of never-to-be-refunded Clickbank products. But it is making me take a long hard look at some of my other subscriptions and recent purchases!
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