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Is it possible to be an ethical internet marketer? I don’t doubt that a great deal of money is being made from IM and I would dearly love to grab a slice of it, but I’m more and more convinced that it is impossible to garner lists, followers and sales without making promises which you know to be false. It seems all too easy to slide into complicity with this murky exercise. One marketer for whom I had huge respect, who at one time was urging everyone to unsubscribe from lists and abandon the whole sorry charade, now regularly mails me with the latest flavour-of-the-week astounding offers.
And as people get desensitised to the usual promises, the techniques get more and more sneaky, for example:
- free webinars ( who has the time to listen in to these things 5 times a week?)
- highly specific results claims “$342.63 every day!”
- “your confirmation code enclosed” for something you have never heard of
The only things which have actually made me any money are the genuine recommendations I have made for products which I actually use. And these are a slow burn, coming in when I least expect it, from seeds sown months ago.
Intellectually I get it and I can see how it works from the inside. But at some visceral level it all still works on me as a buyer. For some reason, it is still a slap in the face when the marketing turns out to consist of bare-faced lies. The latest was a Monster Betfair Bot, which used the words “autopilot” and “fully automated bet placement” throughout its advertising and turned out (after turning down about 6 “one time offers”) to be nothing more than a stakes calculator for a martingale progression. I was surprised that Clickbank referred the refund request to the vendor, but happy to see that after two days a full refund was issued and my complaints were not disputed.
Which is why I love Clickbank, as it gives you the chance to believe all of the claims on a contingent basis, and get a prompt refund when they turn out to be another crock…
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